Double Eleven in China is a huge shopping festival. It mainly celebrates the independence of single people. It’s a one-day sale which takes place on 11 November. Over time, the respective festival evolved and turned into a month-long event.

The Chinese Double 11 sale 2024 started on October 14 with top brands like Huawei and Apple. Both tech giants are battling for the first spot in the ultra-high-end smartphone ranking.

As per the JD.com shopping channel, Huawei and Apple are currently the only brands to dominate the top 10 high-end smartphones listing. There isn’t any other brand in this category. Here’s a list of top-end devices in the JD online store:

1. iPhone 15 Pro Max
2. iPhone 16 Pro Max
3. iPhone 16 Pro
4. Huawei Mate 60 Pro
5. Huawei Pura 70 Pro
6. iPhone 15
7. iPhone 16
8. Huawei Pura 70 Pro+
9. Huawei Mate 60 Pro+
10. Huawei Mate X5

Huawei and Apple battle for top spot in Chinese Double 11 Sale 2024 (Image Credits: MyDrivers)

Both Huawei and Apple have five smartphones on this list, implying fierce competition. Note that all these models range above 6000 yuan. The list has been announced today, revealing the top 10 rankers in the ultra-high-end handsets category.

Huawei Devices:

Huawei has listed the latest Pura 70 and Mate 60 models on the shopping platform. The Mate X5 folding phone is also on the list. It’s the only foldable in the top 10 premium handsets. A major benefit of these devices will be HarmonyOS NEXT.

The tech giant released the HarmonyOS NEXT public beta for Mate 60/X5 models while Pura 70 series received the closed beta version. These devices will undoubtedly be the first to experience the stable HarmonyOS NEXT software features.

Apple Devices:

Apple, on the other hand, has listed the newly launched iPhone 16 series which will get the AI Intelligence in China next year. The list also has the previous-gen iPhone 15 models. These devices are available at good discounts on JD.com. Consumers can visit the official site for more details.

Double Eleven is the perfect platform that enables brands to promote their devices at the best price drop. Both Apple and Huawei can well benefit from the shopping festival, increasing the market share and sales revenue in the Chinese smartphone market.

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DXOMARK performed a new comparison test between the iPhone 16 Pro Max and Huawei Pura 70 Ultra for a telephoto lens. The participant list also includes other flagship smartphones like Xiaomi 14 Ultra and Vivo X100 Pro.

The reviewer noted that Apple has improved the telephoto camera and its features with the iPhone 16 Pro Max to a significant extent. However, it still cannot match the level of the Huawei Pura 70 Ultra and other Chinese premium devices.

Inputs further reveal that the Apple iPhone 16 Pro Max’s telephoto lens struggled with the focal length operations. The device exhibits more noise while capturing the images. Meanwhile, the skin details in the image demand more clarity.

iPhone 16 Pro Max telephoto camera shots (Image Credits: MyDrivers)

DXOMARK notes that iPhone 16 Pro Max detail processing isn’t as good as the Chinese models. It failed to show improved picture quality and better refinement in the landscapes. The color accuracy also feels pale than other handsets.

Comparatively, the Pura 70 Ultra and the other two models performed quite well with their telephoto camera. These devices portrayed better and sharper details with smoother facial skin. Overall results are far superior to the iPhone 16 Pro Max.

iPhone 16 Pro Max telephoto camera shots (Image Credits: MyDrivers)

Apple iPhone 16 Pro Max:

The company has implemented a tri-lens arrangement to the device with a 48MP primary camera, a 48MP ultrawide-angle lens, and a 12MP telephoto sensor with 5x zoom capability. It also supports dual-pixel PDAF and sensor-shift OIS.

Huawei Pura 70 Ultra

The device features an advanced XD Motion Engine that ensures accurate clicks even at the fastest pace. Huawei has also enhanced the XMAGE imaging system to ensure an excellent photography experience for its users.

The device features a triple-camera setup with a 50MP main shooter, a 40MP ultrawide lens, and a 50MP telephoto snapper with 3.5x optical zoom.

iPhone 16 Pro Max telephoto camera performance (Image Credits: MyDrivers)

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SmartPikachu recently noted that the next-gen digital series – Honor 300 might equip smaller screen sizes than its predecessors. The leak adds that these smartphones will launch next year, probably with a new design and surprising features.

The input doesn’t reveal the display panel size. Hence, the exact parameters of the screen are unclear. Although it will likely be less than the 6.7-inch (Honor 200).

A few netizens predicted that the Honor 300 series screen could be around 6.3 or 6.1-inch. Some said that the company could introduce the standard variant with a smaller screen while keeping the high-end variants confined to large display panels.

Small-screen devices may again become a trend soon. Due to less growth and changes in the smartphone market, many tech vendors ditch the small device idea.

One of the examples is the iPhone 13 mini. Apple stopped launching “Mini” models due to a decline in the respective phone’s sales. On the flip side, Samsung continued to impress its customers with the 6.1-inch standard Galaxy S series handsets.

Honor might be planning a new strategy with the smaller screen phones in the consumer market. The company hasn’t confirmed any details regarding the Honor 300 series. Hence, let’s take the current input with a grain of salt.

Honor 300 series rumored to equip a smaller screen than the Honor 200 (Image Credits: SmartPikachu/Weibo)

The Chinese OEM launched the Honor 200 series in May this year. It has a 6.7-inch OLED screen with 1200 x 2664 pixels resolution, a 120Hz refresh rate, 4000 nits peak brightness, and 436PPI. The device has 5G and dual-SIM capability.

It runs on Android 14-based MagicOS 8.0 and equips the Snapdragon 7 Gen 3 chipset paired with Adreno 720 GPU. The phone features an optical fingerprint sensor, accelerometer, gyro, compass, and Circle to Search feature as well.

Honor 200 series sports a tri-cam setup consisting of a 50MP main lens, a 12MP ultrawide, and a 50MP telephoto shooter. The front part holds a 50MP selfie sensor for amazing portraits. The device packs a 5200mAh cell with 100W wired and 5W reverse wired charging support.

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Amid the X60 series teasers, Honor shared a big promo poster revealing the launch of MagicOS 9.0 and Magic 7 series for October. The dynamic software will debut on October 23 with impressive capabilities and some significant AI features.

Meanwhile, the Magic 7 series flagship will go official on October 30. The company will host two different launch events for its premium products this month.

 “Leading the AI revolution, redefining the intelligent era. On October 23, #HonorMagicOS# 9.0 will be launched, and on October 30, the #HonorMagic7# series flagship new products will be launched. We invite you to witness the magic of AI together” – wrote Honor.

Honor has also shared a brief description of the upcoming MagicOS 9.0 release conference. On October 23, the OEM will showcase its new OS with useful features.

On October 24, the tech giant will introduce AI Agent and its efficient features for privacy and security, IoT smart interconnection, and personalized ecosystem. The company will also unveil new features for games, health, and more.

Honor MagicOS 9.0 launch event roadmap (Image Credits: Honor/Weibo)

MagicOS 9.0 and AI Agent

The next week will be full of excitement as the MagicOS 9.0 will step into the real world. Honor has seemingly made useful amendments to the existing features and may introduce better capabilities with the upcoming software upgrade.

AI Agent, on the other hand, claims to focus on four major aspects. These are as follows:

• Natural understanding and computer vision
• User behavior and habit learning + scenarios understanding
• Intent recognition and decision-making
• In-app and cross-app operations

Zhao Ming – the CEO of Honor Devices said during an event that AI Agent will help Honor users to complete various smartphone operations in one sentence.

Magic 7 series

The latest announcement is in line with the previous revelation. Magic 7 series will likely be the first to use the Snapdragon 8 Elite processor. Many other flagship smartphones are also launching ahead of the Magic 7 series. Yet they might equip the Dimensity 9400 chipset.

A recent leak suggested that Honor Magic 7 Pro may adopt an ultrasonic fingerprint scanner. Most of the camera specs and internal features would be similar to the predecessors. But there would be some major changes to boost the user experience.

Other specs and details about the new products will gradually come into the light.

Honor to launch MagicOS 9.0 on October 23, Magic 7 series on October 30 (Image Credits: Honor/Weibo)

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Weibo tipster @smartchipguide shared the Chinese foldable market data for Q3 2024 in which Huawei and Honor are at the top. Both companies together account for 70% of the total Chinese folding phone market share in the third quarter.

Among these two rankers, Huawei holds 44.7% of the Chinese foldable market share and sits at the top. Honor accounts for 25.6%, ranking at the second spot.

Huawei has launched some interesting foldable phones in the first half of this year. In Q1 2024, the company showcased the Pocket 2 flip-flip model with an impressive design, a quad-camera setup, and several other amazing capabilities.

The tech giant then introduced a mid-range clamshell product – the Nova Flip. It arrived as a cost-effective folding device with new UI changes, AI features, and effective camera upgrades. And let’s not forget about the world’s first tri-fold!

Mate XT triple foldable gathered the spotlight, dimming the glow of the iPhone 16 series in September (Q3 2024). Its thin battery, three screens, Z form factor, and new AI capabilities accelerated the company’s growth in the foldable sector.

Honor has also brought three foldable phones this year. The list counts the company’s first clamshell device – Magic V Flip. Hereafter, the OEM launched Magic V3 and Vs3. The Magic V3 is considered the thinnest and smartest foldable to date.

Huawei, Honor reportedly holds 70% of Chinese foldable market in Q3 2024 (Image Credits: Weibo)

Top 5 rankers

With new creations, Huawei and Honor have stolen the foldable show in China. Thus, the report could be accurate to some extent. Let’s check the other rankers.

Xiaomi follows in third position with 16.2% market share. Vivo and OPPO own 6.9% (fourth) and 2.5% (fifth) respectively. The rest of the market share is taken by other tech vendors present in the Chinese foldable phone ground. These rankings increased the overall market growth by 24% month-on-month.

Honor and Xiaomi are also in rumors for developing a tri-fold phone after the champion Huawei Mate XT. If true, these upcoming products will ultimately raise the standard of foldable phones in the Chinese consumer market.

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CINNO Research has released a new report entitled “After 46 months, Huawei Chinese smartphone sales exceeded Apple again in August 2024.” The report reveals the current status of the smartphone market in China and the top rankers.

The report highlights the overview of the smartphone market based on the monthly development trend in September 2024. It covers the sales volume, brand analysis, and the top smartphone brand that has been on the top in the last few months.

Inputs reveal that Huawei has given a tough fight to the Apple iPhone sales in China after 46 months. The company’s market share in the Chinese high-end smartphones (above 6000 yuan) has been gradually increasing due to new creations.

Huawei outshined Apple in Chinese smartphone sales this year: CINNO (Image Credits: ITHome)

Huawei’s sharp rise in market share is ultimately putting more pressure on Apple. The US tech giant is already declining in the Chinese phone market. Meanwhile, heavy competition from Chinese rivals is pushing Apple further back in the ranking.

Mate 60 series launched last year, resulted in immense popularity – thanks to the Kirin 5G chip and the satellite calling feature. The previous-gen models led to booming sales which once again increased the brand’s value in the Chinese smartphone business.

After four years of hustles, Huawei topped the Chinese smartphone market in Q1 2024 with a sales increase of 110% YoY. The report further states that the company won the tag of No.1 in H1 2024 Chinese smartphone sales with a market share of 17.5%.

Huawei has also launched new phones like Pocket 2, Pura 70 series, and Nova Flip which increased the company’s sales revenue this year. Also, the Mate 70 series is in the pipeline and expected to add a new hike in the brand’s sales section.

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Luxshare Precision is a Chinese electronics manufacturer. It provides tech makers with essential components for devices. The company is one of the major suppliers of Apple for its smartwatches, iPhones, AirPods, and HomePods.

It seems the Luxshare Precision is now expanding its supplier business for Huawei wearables. According to a new report, Luxshare is planning a huge investment to build production facilities for both Apple and Huawei smartwatch products.

The Chinese supplier may soon invest $150 million in Nghe An, Vietnam. It aims to lay new production lines in Southeast Asia that can boost the development of wearables for Apple and Huawei. The other details on this matter are unknown.

Luxshare has been planning the investment for a long time. Apart from the wearables, it may also establish production facilities for Apple’s handset to become the second-largest iPhone assembler after the Taiwanese Kunshan plant.

Luxshare to reportedly increase Huawei smartwatch production (Image Credits: Huawei/X)

Huawei Smartwatches

Huawei continues to appear as a top rival in the smartwatch market. The company has recently unveiled several wrist gadgets like the Watch GT 5 series, Watch D2, and Watch Ultimate Green Edition in the global market with interesting features.

On the other hand, it introduced a new TruSense health system that bears advanced sensors to detect the precise health of an individual and offer accurate reports within seconds. This tracking capability makes Huawei wearables a powerful opponent against its rivals in the Chinese and global markets.

The Chinese OEM may tie hands with the Apple iPhone assembler – Luxshare in the time ahead to increase its smartwatch production in the respective region.

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Found in the WhatsApp iOS 24.20.71 version, the company is rolling out new custom chat themes with 20 different and impressive colors for Apple iPhone users.

The company already pushed out customized chat themes for both iOS and Android device users. Now the company is testing some new changes that will enable users to personalize the chat screen as per their mood and make it even more interesting.

Looking into the changelog, it doesn’t highlight any changes for the chat themes section. Although the company is quietly giving access to a set of new themes and colorful backgrounds to iOS users. They can use these themes for specific chats.

Inputs reveal that WhatsApp has added 22 different themes and 20 colors to personalize the chat interface. Users can access this feature from the app’s settings. Using these themes will give a new look to the entire app and chat section.

WhatsApp brings custom chat themes with new colors for iOS users (Image Credits: WABetaInfo)

Note that the app will automatically set a wallpaper according to the selected message color. Thus, users will get a monochromatic feel. You can also choose different wallpapers as per your preference. The update is gradually rolling out to users and will soon be available to everyone.

(Source – WABetaInfo)

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Weibo tipster @DirectorShiGuan stated that Huawei is using quite pricey components for its next flagship lineup. For instance, the display panel, camera module, primary lens, main processor, power efficiency SoCs, and other parts.

Together, these components for the Huawei Mate 70 series could increase the overall production cost. Adding more details, the tipster said that the Mate 70 models’ manufacturing would be 30% higher than the new Apple iPhone 16 handsets.

Early inputs mentioned that Huawei will use high-end elements for its new devices. The company has been reportedly testing upgraded display techs, new OmniVision camera sensors, enhanced 3D face recognition, and many other components.

Thus, it is possible to see a hike in the production cost of the Mate 70 series over its predecessors and other competitors. But it doesn’t mean a higher selling price!

Input reveals that despite a higher production cost, the Mate 70 series may not be costlier than the iPhone 16 variants. It could be the same as the previous-gen models to some extent. The exact price details will likely be revealed by next month.

Huawei Mate 70 series production could cost 30% more than iPhone 16 (Image Credits: DirectorShiGuan/Weibo)

Huawei Mate 70 series was expected to launch in September this year. That would have resulted in a grand showdown between the Apple iPhone 16 and the Mate 70 devices. Although the Chinese OEM surprised users with a tri-fold smartphone.

Mate 70 seemingly delayed due to hardware and software optimizations. A few details said that the company is working on the HarmonyOS NEXT adaptation for the new phones. Kirin chip production was another cause behind the delay.

The company’s Consumer Business Group Chairman – Yu Chengdong said that the Mate 70 series will debut in the fourth quarter of this year. In that manner, the device is seemingly on time and may show up with brand-new capabilities in the next month.

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The iPhone maker has given us some of the best products so far. The firm is also doing well in global markets. However, its sales in the Chinese market dropped significantly due to stiff competition from Huawei and others.

China, on the other hand, aims to support its local products over foreign ones. Many Chinese firms even prohibit the use of Apple products and encourage their employees to buy Huawei devices, contributing to the country’s economy. Read More…

Thus, Apple is planning to regain its customers and market share from rivals like Huawei and Xiaomi by launching a low-cost iPhone. The device is an iPhone SE which may debut in the first quarter of 2025, probably with the Apple Intelligence support.

The new iPhone SE will likely eliminate the outdated home button. It is said to sport a modern design at a budget-friendly rate. Other features and key specs of the device are unknown. But we may grab more details about it in the upcoming days.

A few analysts suggest that the inexpensive iPhone could help Apple to make a new stand in the Chinese phone market. The company’s overall revenue (89-96%) in 2025 will depend on iPhone sales and the SE model may help in regaining shares.

Further inputs reveal some iPad upgrades for the next year. It seems the tech giant is planning to make new scores in the Chinese tablet market alongside the smartphone section. For the last three quarters, the company has been running back from Huawei.

• Huawei defeats Apple with 20.5 million tablet shipments in China for Q2 2024

Apple wants to take back market share from Huawei with a low-cost iPhone (Image Credits: Apple)

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